Axis Max Life Insurance
Axis Max Life is the material subsidiary of Max Financial Services Limited. Axis Max Life – a part of the $5-Bn Max group, an Indian multi business corporation – is India’s fifth largest private life insurance company. In FY 2024, Axis Max Life reported an Embedded Value (EV) of 19,494 crore. The Operating Return on EV (RoEV) stood at 20.2%. The New Business Margin (NBM) for FY2024 was 26.5% (at actual costs), and the Value of New Business (VNB) at `1,973 crore (at actual costs), with an annual growth of 1% & a 2 year CAGR of ~14%.
KEY DIFFERENTIATORS
- Tailored product solutions designed to meet life-stage needs, fostering long-term savings and protection.
- Largest E-commerce player in Indian Life Insurance industry.
- Superior performance on customer parameters -Claims paid ratio — 99.65% (FY24)
- Superior investment performance across funds – Assets Under Management(AUM) – Rs. 150,836 Cr (FY24)
- Driving business excellence through advanced digital and Information Technology solutions.
- Comprehensive risk management framework to address enterprise-wide risks effectively
- Strong corporate governance and transparent reporting of business and financial results.
- Honored with the prestigious Laureate title by the Great Place to Work® (GPTW®) Institute, recognizing 10 consecutive years of being featured in “India’s Best Companies to Work For” list.
- Recognized among India’s Best Workplaces for Diversity, Equity, Inclusion, and Belonging (DEIB), Women, and Millennials by the Great Place to Work® (GPTW®) Institute.
